Siduo Zhang a vehicle designer, with a MA vehicle design degree gained from Royal College of Art in London in 2014. Originally from China, his strong traditional fine art training gives him a fresh approach to vehicle design, as well as solid understanding of 3D forms.
Ever since his internship at interior design department of Mercedes-Benz design centre in Germany, he had thrived working as vehicle interior designer. Mainly working for independent design houses such as Gordon Murray Design, Makkina Automotive design, Forpeople, and Rocket Supreme, the brands and clients he has worked for include: Yamaha, TVR, BMW, NIO, MG, and Grove. His responsibilities involved creative design ideation, presentation, digital and physical model direction, leading interior team to develop design to prototype stage.
Prior to his pursuit of vehicle design, Siduo worked an illustrator and concept artist for clients ranging from fashion accessories to animation production house. His unique mixed experience gives him the edge to push boundaries, as well as keen attention to details. Siduo is currently based in Barcelona, Spain.